About the W2W Community

W2W Mission: To unite, lift and empower women in technology by providing educational opportunities and peer to peer collaboration in a supportive environment.

W2W was created to provide a support network and resources for women as they enter and continue to advance in the retail technology industry. Any and all retail technology women professionals can join W2W as it is not exclusive to RSPA members. By joining you will receive information about this group, upcoming events and networking opportunities. The committee advises on content development and presenter selection for the W2W event at RetailNOW and also provides content for the Community Connection e-newsletter.

The W2W Leader of the Year award
This award was created to recognize a woman in the Retail Technology Industry, who is determined to reshape the industry and create a smarter and more inclusive future. This honor recognizes a woman who has demonstrated key characteristics of a pioneer paving the way in the Retail Technology Industry. These include:

  • Professionalism – commits to the continual improvement of knowledge and skills, while providing motivation to others in the industry
  • Leadership – is a positive role model and actively seeks to bring greater diversity to the technology industry
  • Mentorship – enables professional growth of those they manage or mentor through their actions and encouragement
  • Communication – displays strength in both interpersonal and organizational communication

Awards are presented during RetailNOW. Nomination period begins in the Spring.

Recent W2W Events
RSPA events such as RetailNOW and Inspire, provide the perfect opportunity to collect women integral to the retail technology and point of sale ecosystem together. Take a look at the W2W Community’s involvement in some of our past events:

         RetailNOW 2017   |   RetailNOW 2016   |   Luncheon at RetailNOW 2015    |   RetailNOW 2014

A special thanks to our W2W Community sponsors:


Star Micronics

Interested in community sponsorship? Click here.

W2W: Helping Women Realize Their Potential
By Abby Sorensen

The W2W community, which is open to all retail technology professionals, is one of several valuable networking resources for solutions providers and vendors available through the RSPA. Several community members shared their insights on the W2W community, including Cindy J. Marcoux, W2W community chairperson and vice president of partnership development at Vantiv, Kelli Stewart, current reseller board member and operations manager at Advanced Data Systems, and Lynn Skurla-Perkins, past RSPA chairperson and owner of Skurla’s POS Solutions.

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