RSPA Retail IT Community Roundtable: Best Practices to Sync Sales & Marketing

The RSPA NextGEN Community hosted an online roundtable March 4 focused on “Best Practices to Sync Sales & Marketing.” The open forum discussion was attended by 60+ channel executives. Many internal and external strategies to align sales and marketing efforts were shared during this open forum discussion, focusing on:

  • Biggest challenges when coordinating sales and marketing
  • Effective actions and tools to integrate sales and marketing efforts
  • New sales and marketing tactics channel orgs can embrace in 2021

Featured guests included:

  • Matt Dockrell, Head of Partnerships, Pointy from Google
  • Melissa Miledi, Product & Partner Marketing Manager, Vend
  • Alejandro Swaby, Director of Sales, Cervion Systems
  • Brianna Moriarty, Partner Development Manager, Star Micronics

You can listen to the entire roundtable and view the slides via the RSPA YouTube channel:

Special thanks to the RSPA NextGEN Community and RSPA Annual Sponsors for making this Retail IT Roundtable possible: BlueStarShift4HeartlandScanSourceStar Micronics, APG Cash Drawer, and EPSON.