Thank you for supporting RSPA and our RetailNOW Event. The purpose of this Resource Center is to communicate all RetailNOW 2021 exhibitor opportunities, due dates and deliverables. Please note that the details available in this resource will continue to evolve and update. If you have any questions or if the RSPA can be of further assistance please reach out to Membership@GoRSPA.org.

RetailNOW Website and Registration
Information on the event including agenda, and registration (attendee and exhibitor) is now available at www.GoRSPA.org/RetailNOW. You will be receiving an exhibitor communication with details on how to register your team. Please see below for exhibitor information.

NOW AVAILABLE: Lead Capture App/Devices
RetailNOW exhibitors can now purchase a Boomset Lead Retrieval App to ensure attendee data is captured for booth visitors.

  • Cost is $150 per license
  • Only one license needed per exhibit space
  • Share the login credentials with entire booth team
  • Link to order

Book Your RetailNOW Stay!
Due to the popularity of this year’s event, the RSPA has met its room block reservation obligations at the Gaylord, and the hotel is near capacity for July 24-28. You can attempt to reserve a room at the Gaylord’s standard rates using this link. (The discounted RSPA hotel room block rate was available only through July 5.) The RSPA recommends these overflow hotels that are within one mile of the Gaylord (walking distance or a quick car service trip) and offer affordable room rates:

Exhibitor Load In and Load Out Schedule

*Large exhibitors needing additional time can reach out to Ashley Naggy at ANaggy@GoRSPA.org for additional options.

GES Expresso Ordering Site
GES is the preferred exhibitor service provider for RetailNOW 2021 items such as furniture, shipping requirements, cleaning, hanging signs, a/v, electrical, etc. Click here to access the 2021 exhibitor kit. Please note: you will need to create a login if this is your first time accessing the GES site. This is not the same as your login for the RSPA website.

*If you are using another exhibitor services company, please refer to this exhibitor kit for information on coordinating with our provider.

Booth Design/Layout Rules
Exhibitor Rules – To help with your booth space planning/design and understanding of your layout, click here to see the exhibitor rules. Any exhibitor’s booth that does not comply with these guidelines will result in the disassembling of the booth sections that are in violation.

Vendor Partner Meeting Agreement
RSPA is pleased to offer exhibiting vendor members the opportunity to host a meeting and/or hospitality function for their partners. Due to limited space, we have different available times for training vs. hospitality events. Click here to access this year’s agreement for details and pricing.

Company Description for Event Mobile App is Due 05/14/21
The RetailNOW App will provide attendees with everything need to know about the event in the palm of their hand. As an exhibitor your company’s description will be listed in the app and to ensure we have the most up-to-date company description, please submit a 50-word company description to Membership@GoRSPA.org before Friday, May 14, 2021. 

RetailNOW 2021 Exhibitor Marketing Toolkit
The RSPA created this marketing toolkit to help you promote your participation and encourage your current and potential channel partners to meet you at RetailNOW 2021, “Where The Industry Meets.” Access the RetailNOW 2021 Marketing Toolkit by following this link.

Vendor Partner Program
The RSPA Vendor Partner Program encourages you to invite/sponsor your channel partners to attend RetailNOW. Through this program you can boost your partner meeting attendance, host and reward your partners and give them access to top tier education and professional development. Click here for more information or contact Membership@GoRSPA.org to learn more about this program.

Additional Sponsorship and Branding
These marketing programs are available to help exhibitors stand out amongst up to 160+ exhibitors on the show floor. Click here to learn about remaining opportunities for RetailNOW 2021.