The RSPA is excited and grateful to have you participate at RetailNOW! We have created this marketing toolkit to help you promote your participation and encourage your current and potential channel partners to meet you at RetailNOW 2021, “Where The Industry Meets.”

Dates: Sunday, July 25 — Tuesday, July 27
Location: Gaylord Opryland // Nashville, TN
Event website: www.GoRSPA.org/RetailNOW
Hashtag: #RetailNOW2021

EVENT BANNERS AND LOGOS
Follow this link to access RetailNOW 2021 logos, social media, web ad, and email footer graphics and templates. Download and customize the graphics with your logo, booth number, etc. Leverage the graphics and templates along with the promotion suggestions below.

PRE-EVENT PROMOTION SUGGESTIONS
Gain extra visibility before and during the event by spreading the word to your customers and prospects. Here are some ideas to help you get started:

  • Include the RetailNOW 2021 event footer/banner in your employee and customer newsletters
  • Add the RetailNOW digital web ad to your website
  • Offer an incentive to your team members who service partner accounts—ask them to include information about RetailNOW in their check-ins with partners, and challenge them to extend invites to the show.
  • Consider taking part in our Vendor Partner Program. This program allows you to take the guesswork from your partners—your company is able to sponsor their registration to RetailNOW at membership prices. Contact Membership@GoRSPA.org for more information.
  • Add the RetailNOW footer to your email signature
  • In your upcoming advertisements, be sure to mention your participation at RetailNOW 2021.
  • Let customers know how you will be involved by using your social media outlets (Facebook, Twitter, Instagram or LinkedIn). Please use #RetailNOW2021.

SUGGESTED SOCIAL MEDIA POSTS

  • Join [your company] and retail IT channel leaders at #RetailNOW2021 – the channel’s #1 trade show, education conference, and networking event. Learn more about Where the Industry Meets and register today: http://bit.ly/37ueB06
  • [your company] is excited to be exhibiting at #RetailNOW2021 in Nashville! Join us and retail IT channel leaders as we discuss and create opportunities for our industry. Learn more about Where the Industry Meets and register today: http://bit.ly/37ueB06
  • #RetailNOW2021 is where the industry meets. [your company] will be exhibiting at the Gaylord Opryland in Nashville, July 25-27. Stop by Booth [your booth number] to connect. Learn more and register for RetailNOW today: http://bit.ly/37ueB06
  • All the retail IT technology you need to know about will be on the #RetailNOW2021 expo floor. [your company] will be exhibiting in booth [your booth number]. Don’t miss out, learn more about Where the Industry Meets and register today: http://bit.ly/37ueB06

WANT MORE RETAILNOW EXPOSURE?
Consider our paid marketing opportunities. Enhanced RetailNOW Marketing Opportunities give exhibitors a chance to extend the promotion reach. Take advantage of any of the offerings below to promote your presence before, during and after the show. Check out the RetailNOW 2021 Sponsorship Guide and email Membership@GoRSPA.org for additional RetailNOW sponsorship information. Many offerings are limited and available on a first-come, first-served basis.