Michel Sirois

Past Chair (2022-2023)

Michel Sirois comes with a wealth of sales leadership experience within the industry, having spent six years at Motorola Solutions (today known as Zebra Technologies) and the 14 years prior to that at the reseller level. In both cases, Michel's strategic approach and leadership skills played an instrumental role in the growth of the companies. In 2014, BlueStar Canada appointed Michel Sirois as the VP of Sales to help lead the BlueStar team to accomplish key Canadian sales initiatives throughout their growth plans. His extensive experience in the channel, both at the Reseller and the Vendor level, was a tremendous asset to BlueStar Canada as it continued to shape the organization to support resellers on key technologies. Three years later, Michel Sirois was titled the new president of BlueStar Canada replacing the former founder and newly retiree Jacques Lapierre. With the collaboration of his teams, Michel Sirois has been able to build a solid organization in Canada and has led BlueStar Canada to become Canada's leading specialized IT distributor. His main focus is to ensure BlueStar maintains a competitive advantage by delivering true value to the channel, critical to successful businesses, in a changing marketplace. Those who know Michel Sirois, consider him a man of vision and passion as well as a strong-willed business leader. He has been helping entrepreneurs build and grow profitable businesses, by sharing his understanding of our ever-changing environment and creating solutions to the issues confronting them. Over the past decade, the world of selling has fundamentally changed and Michel speaks about the key behaviors that can set companies apart from the rest. Other Topics include: Innovation, Change, Leadership, Strategic Planning, Sales. Mr. Sirois is also a certified "trainer" under Miller Heiman's Saleway methodology. He acquires the latest skills and coaching techniques, essential the success of sales organization when it comes to consultative selling and complex sales cycles.