New Member Spotlight: eStreamly

Please provide a description of your company in 50 words or less.
eStreamly introduces an in-video checkout, enabling seamless shopping across various platforms (email, SMS, website, social media, mobile app). Many sales opportunities are missed when viewers face barriers to purchasing from videos. Transform each video into a micro-POS experience to eliminate friction, facilitate transactions, and channel valuable first-party data back to your ecommerce.

Why did you join RSPA?
To meet new potential partners

What are the core values of your company?
Diversity

What verticals do you serve?
Retail and ecommerce

What products/services do you provide?
Shoppable Video: make your video content shoppable and interactive anywhere: Website, social media, SMS, Email, mobile App. Make your video an endless shoppable video feed to delight user. User never have to leave the content to shop with our in-video checkout. It’s your POS, your payment

Shoppable Livestream: make your Livestream content shoppable and interactive anywhere: Website, social media, SMS, Email, mobile App. Broadcast to social media. Automate viewers notification when going live. User never have to leave the content to shop with our in-video checkout. It’s your POS, your payment.

Social Commerce: Provide shoppable and interactive livestream + video technology to your influencers, celebrities that is connected to your POS and payment.

Phygital: Make your in-Store video shoppable.

Name one fun fact that makes your company different from others.
When we look at Video commerce space, we had the vision that user should never have to leave where they are to shop. Shop should be brought to them. The space was booming and yet, everyone had the same playbook, push user to a shopping experience, get them out of the content. So, we started to build in video checkout. The fun fact is that as we built we understood why no one is doing it. It’s a very hard problem to solve. In insights we’re glad we did and we’re glad we didn’t know how hard it would be 😊

What is the most encouraging thing you see for the future of the retail IT industry?
It’s all about trust. Video is a great way to entertain viewers and build trust. By making it shoppable you’re reducing the friction. Technology is ready for those types of interaction.

Shoppers are changing their behaviors. Search-based behavior used to be the dominant way we shop digitally (I need something and go on google/ amazon to shop). Now behaviors are moving toward content-based shopping. (I see a content that excite me, I want the same thing)