Please provide a description of your company in 50 words or less.
At Direct Source, we help businesses create the ideal in-store experience — one that engages customers, empowers store associates, and builds brand loyalty. We are experts in technology, but we always start with strategy. Understanding how your customers engage with your brand helps us define the technologies and tools to use to make the most out of every shopping experience.

What are the core values of your company?
Direct Source; founded on the values of being people first, customer centric, community focused, and always all in. We are committed to ethical business practices and fostering respect for people and the environment while serving as a positive influence in the communities we live and work in. We value long-lasting relationships with our customers and vendor partners who share our values and demonstrate the same commitment to operating responsibly and ethically.

  • People First: we take care of one another through highs and lows. We focus on bringing out the best in one another and believe there is strength in diversity.
  • Customer Centric: We bring the voice of our customers into how we prioritize strategies and practices that create positive experiences for their customers.
  • Community: We act responsibly toward our colleagues, customers, and the environment. We believe our decisions and actions can positively impact people and our environmental resources.
  • Always All In: We practice integrity and accountability. We do the right things for the right reasons. We are responsible for our actions, interactions, and results. We continually build trust by saying what we mean, following up and following through, delivering on our promises, and treating others with respect.

Why did you join RSPA?
RSPA is a community where you can build and support relationships. RSPA has the connections, resources, and education that industry organizations need for continued growth.

What verticals do you serve?
Retail, Grocery, Convenience Stores, and Quick Service Restaurants

In one sentence, what do you want RSPA members to know about your business?
For over 30 years, Direct Source, covers strategic technology and store systems planning, design and deployment, hardware procurement, project management, configuration and staging, maintenance, integration, and installation services nationwide.

Name one fun fact that makes your company different from others.
We partner with major manufactures all around the world.

What new/existing technologies do you have an interest in learning more about?
In-store technology; it’s one of the major pillars to creating the best experience for associates and customers.

What would you tell other resellers like you about the need to join RSPA?
Direct Source has a 30 history of co-selling with global manufactures to bring the best products and solutions to retailers, grocers, restaurants, and c-stores.

What is the most encouraging thing you see for the future of the point-of-sale technology industry?
Evolution! The evolution of the store experience from both an associate and a consumer has drastically improved with the advances in technology. These advancements allow retailers to create an efficient experience all while supporting a brand’s unique and core identity.

Connect with us:

The best point of contact is Christine Brovold.
Phone: 952-314-0317

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