The RSPA Solution Center is a web platform designed to introduce VARs and ISVs to new products and services and connect them with the providers of these solutions. Here’s the plan:

  1. Because of the COVID-19 crisis, vendors have limited opportunities to market to retail IT VARs/ISVs and the RSPA community for the foreseeable future
  2. New marketing tool to share solutions with the RSPA Community over an extended period of time
  3. Will be live for 10 months (June 15, 2020-April 15, 2021)
  4. Dedicated “Vendors You Need To Know” email blasts to RSPA Community
  5. Additional promotion: RSPA Community Connection newsletter (3,300+ subscribers), RSPA Blog posts (1,500+ subscribers), RSPA Academy education, RSPA podcasts, video interviews, social media, and more
  6. Creates new value for both channel sellers (vendors) and buyers (VARs and ISVs) when they need it the most
  7. Maximum exposure – any visitor to the RSPA website can access the Solution Center to learn about new products/services
  8. Sponsorship is a great way to show your support of the Association and the channel during these turbulent times
BEST OPPORTUNITY FOR EXPOSURE TO VARS AND ISVS

The RSPA is a digital marketing success story already! Over the past few months, RSPA has established a track record of digital engagement with the RSPA community:

  • Our first live webinar in March filled up in two hours, requiring us to schedule a second
  • Our live webinar in April attracted 200+ registrants and 163 live attendees
  • Live Retail IT Community roundtables in March and April were promoted less than one week prior to those events and still averaged 70-80 registrants and 50+ live attendees per session
  • Last four videos posted on RSPA YouTube channel generated nearly 800 views in just 3+ weeks
  • New RSPA Trusted Advisor podcast already has nearly 1,000 downloads
  • In March, the RSPA Blog generated nearly 3,000 page views
  • LinkedIn posts with RSPA content regularly receive 1,000+ views

RSPA has laid the groundwork for a successful digital marketing product for the retail IT channel!

YEAR-ROUND BRANDING TO RSPA COMMUNITY

The RSPA Solution Center features:

  • List of all RSPA Solution Center sponsors
  • Premier sponsors logos featured at the top of the page
  • All sponsors will be listed in alphabetical order
  • Logos and list will link to RSPA Solution Center Vendor Hub Pages

Vendor Hub Pages include:

  • Your company description
  • Your company logo and a link to your website
  • Contact information for the individual or department you want RSPA member VARs and ISVs to connect with
  • Links to your company social media feeds
  • Key products and services
  • Videos of your key products and services
  • Links to key pages on your website
  • Links to select White Papers
  • Links to select Case Studies
ASSIST DISTRESSED RESELLERS

Your investment in the RSPA Solution Center goes beyond an online presence. Additionally, you will receive:

  • Sponsorship of a one-year RSPA Membership for select distressed Resellers
  • Marketing concierge service: The RSPA Marketing team will assist you with the creation of your Vendor Hub Page, providing guidance for what language and products will resonate best with our VAR and ISV members.
  • Mentions in the Fall 2020 and Winter 2020 issues of RSPA Connect magazine

Note: Vendor participation in the RSPA Solution Center is limited to RSPA member organizations. Reseller membership sponsorship applies only to resellers with 25 or fewer employees who are suffering financially during the COVID-19 crisis; and applies only to lapsed RSPA Members or new RSPA Members.

SUCCESSFUL DIGITAL MARKETING PRODUCT

RSPA Solution Center Packages

All RSPA Solution Center sponsors receive for 10 months (June 15, 2020-April 15, 2021):

  • Solution Center Listing
  • Promotion of Solution Center web page through RSPA communication channels
  • Vendor Hub Page
  • Multiple backlinks from GoRSPA.org that will benefit your SEO
IMPROVE YOUR SEO

Level 1: Associate

  • Vendor Hub Page including:
    • Company description (up to 200 words)
    • Company logo
    • Links to social: LinkedIn, Facebook, Twitter, Instagram, YouTube
    • Contact information: website; primary contact name, title, email, and phone
    • Up to (2): products/services listed, product/service videos, links to key pages on website, links to White Papers, links to Case Studies
  • Mention and link back to Vendor Hub Page in (2) RSPA Vendors You Need To Know email blasts
  • Mention and link back to Vendor Hub Page in (1) RSPA Community Connection email newsletter
  • Mention and link back to Vendor Hub Page in (2) RSPA social media posts (1 Twitter, 1 Facebook)
  • Registered attendee list from (1) track from RSPA Academy Symposium
  • RSPA Membership sponsorship of (1) select distressed reseller
BEYOND AN ONLINE PRESENCE

Level 2: Champion

  • Vendor Hub Page including:
    • Company description (up to 200 words)
    • Company logo
    • Links to social: LinkedIn, Facebook, Twitter, Instagram, YouTube
    • Contact information: website; primary contact name, title, email, and phone
    • Up to (4): products/services listed, product/service videos, links to key pages on website, links to White Papers, links to Case Studies
  • Mention and link back to Vendor Hub Page in (3) RSPA Vendors You Need To Know email blasts
  • Mention and link back to Vendor Hub Page in (2) RSPA Community Connection email newsletter
  • Mention and link back to Vendor Hub Page in (4) RSPA social media posts (2 Twitter, 1 Facebook, 1 LinkedIn)
  • Registered attendee list from (3) tracks from RSPA Academy Symposium
  • RSPA Membership sponsorship of up to (2) select distressed resellers
RSPA WILL ASSIST WITH VAR/ISV CONNECTIONS

Level 3: Superhero

  • Vendor Hub Page including:
    • Company description (up to 200 words)
    • Company logo
    • Links to social: LinkedIn, Facebook, Twitter, Instagram, YouTube
    • Contact information: website; primary contact name, title, email, and phone
    • Up to (6): products/services listed, product/service videos, links to key pages on website, links to White Papers, links to Case Studies
  • Mention and link back to Vendor Hub Page in (6) RSPA Vendors You Need To Know email blasts
  • Mention and link back to Vendor Hub Page in (2) RSPA Community Connection email newsletter
  • Mention and link back to Vendor Hub Page in (8) RSPA social media posts (4 Twitter, 2 Facebook, 2 LinkedIn)
  • Registered attendee list from (4) tracks from RSPA Academy Symposium
  • RSPA Membership sponsorship of up to (4) select distressed resellers
  • + Sponsorship of (2) RSPA Community Connection email newsletters (logo and advertising space)
  • + Participation in (1) vendor panels that will be recorded and released prior to the RSPA Academy Symposium
    • Panel would be posted on RSPA Blog and distributed as a video on RSPA YouTube channel and podcast on the RSPA Podcast Network
MEMBER-EXCLUSIVE BRANDING OPPORTUNITY

Level 4: Superhero Plus

  • All value in Level 3 Superhero package + custom sponsorship opportunities

If you’re interested in marketing to retail IT VARs and ISVs in 2020-21, reserve your spot in the RSPA Solution Center by emailing Membership@GoRSPA.org by June 1, 2020.

THANK YOU FOR SUPPORTING THE RSPA!