In Episode 5 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Melanie Tawil, the CEO and co-owner of RSPA reseller member SwipeTrack Solutions. Their conversation covers several topics including SwipeTrack’s humble beginnings in 2011, maintaining differentiation with your products, services, and company culture, SEO tactics that lead to sales, and where retail technology is heading.
“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.