RSPA Trusted Advisor Ep. 4: Building a Company Culture with Pinnacle’s Michelle MacKeith and Vigilix’s Colin Martin

In Episode 4 of “The Trusted Advisor,” the RSPA’s Jim Roddy discusses how VARs and ISVs can build a stellar company culture with Michelle MacKeith, Vice President at VAR Pinnacle Hospitality, and Colin Martin, General Manager of Vigilix. Their conversation covers a variety of culture-oriented topics including Pinnacle’s and Vigilix’s guiding principles, systems that can help you execute your vision, how to maintain a culture across multiple locations, and how to groom talented employees into company leaders.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a video and podcast content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 4 on YouTube now:

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Jim Roddy is the Vice President of Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of Hire Like You Just Beat Cancer. For more information, contact