In Episode 3 of “The Trusted Advisor,” the RSPA’s Jim Roddy discusses VAR and ISV business development best practices with Jason Cowan, Principal of Business Development at VAR Spark Solutions Group, and Jake West, Director of Business Development for ISV Vend. Jim, Jason, and Jake talk through the most effective lead gen tactics, how to secure referrals, key elements of a successful business development program, and internal sales systems SMB channel companies should embrace.
“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.