The RSPA is excited and grateful to have you participate in the new RetailNOW Niche & Startup Alley! We have created this marketing toolkit to help you promote your participation and encourage your current and potential channel partners to meet you on the show floor and vote for your organization as the RetailNOW 2022 Exhibitor Newcomer of the Year. 

Dates: Sunday, July 24 — Tuesday, July 26
Location: The Gaylord Palms // Orlando, FL
Event website:
Hashtag: #RetailNOW2022

Follow this link to access RetailNOW 2022 logos and Niche & Startup Alley social media templates. Download and customize the graphics with your logo, booth number, etc. Leverage the graphics and templates along with the promotion suggestions below.

Gain extra visibility before and during the event by spreading the word to your customers and prospects. Here are some ideas to help you get started:

  • In your upcoming advertisements, be sure to mention your participation in the RetailNOW 2022 Niche & Startup Alley.
  • Let customers know how you will be involved by using your social media outlets (Facebook, Twitter, Instagram or LinkedIn). Please use #RetailNOW2022.
  • Offer an incentive to your team members who service partner accounts—ask them to include information about RetailNOW in their check-ins with partners, and challenge them to extend invites to the show.
  • Consider taking part in our Vendor Partner Program. This program allows you to take the guesswork from your partners—your company is able to sponsor their registration to RetailNOW at membership prices. Contact for more information.


  • Join [your company] and retail IT channel leaders in the NEW #RetailNOW2022 Niche & Startup Alley. Learn more about Where the Industry Meets and register today:
  • [your company] is excited to be exhibiting in the NEW #RetailNOW2022 Niche & Startup Alley! Join us and retail IT channel leaders as we discuss and create opportunities for our industry. Learn more and register today:
  • #RetailNOW2022 is Where the Industry Meets! [your company] will be exhibiting in the NEW RetailNOW Niche & Startup Alley at the Gaylord Palms in Orlando, July 24-26. Stop by Booth [your booth number] to connect. Learn more and register today:
  • All the new retail technology you need to know about will be in the #RetailNOW2022 Niche & Startup Alley. [your company] will be exhibiting in booth [your booth number]. Don’t miss out, register today:

Consider our paid marketing opportunities. Enhanced RetailNOW Marketing Opportunities give exhibitors a chance to extend the promotion reach. Take advantage of any of the offerings listed in the link below to promote your presence before, during and after the show. Check out the RetailNOW 2022 Sponsorship Guide and email for additional RetailNOW sponsorship information. Many offerings are limited and available on a first-come, first-served basis.


RetailNOW 2022: Where the Industry Meets!