TruRating is the first mass point-of-payment consumer rating system. By asking one anonymous question via the payment terminal, TruRating enables every consumer to instantly rate an aspect of their experience from 0-9. Businesses benefit from timely insight that links sentiment to behaviors, while consumers get a trustworthy recommendations website.

Why did you join RSPA?
RSPA is filled with industry leaders and always at the forefront of innovation. We couldn’t think of a better partner to work with, given our product focus.

What are the core values of your company?
Simplicity – We want everything we do, to be as simple as a button press
Positivity – We exist to make a positive impact
Honesty – We work to always deliver truth and clarity for all
Empowerment – We want to empower people with the truth, to make the right decisions

Name one fun fact that makes your company different from others.
We are quirky and fun; with our customers, partners and each other. Often putting on fun evenings together involving anything from axe throwing, to scavenger hunts, to racing down slides. We genuinely like to have fun.

How do you currently support the channel/what services do you provide to the channel?
How do you currently support the channel/what services do you provide to the channel?
TruRating is a value-added application that merchants can use to grow their businesses, learn about their paying customers, and test new initiatives quicker and cheaper than ever before. We work across the ecosystem (ISOs, ISVs, VARs, Acquirers, etc.) to deliver our service in the market. In addition to a revenue share on our services, our partners benefit from stickiness with their existing merchants and increased card processing volumes.

What is the most encouraging thing you see for the future of the point of sale technology industry?
The needs and demands on the Point of Sale industry are rapidly changing. Merchants are thirsty for added value from their POS, whether it’s an app to help with employee management or an innovative customer feedback platform. We are encouraged to see the willingness of industry executives to quickly adapt to new ideas and technologies. Always keeping the retailer’s needs at heart when making strategic decisions.

Connect With Us
TruRating on Twitter
TruRating on Facebook

The best point of contact is: Joe Rodriguez

Phone: 678.699.9101

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