Keystone Group International
Impact at the Intersection of Human + Business Needs
Growth is challenging, but it doesn’t have to be painful. It just requires a shift in perspective that creates alignment between your people and your profits.
You’re either experiencing growing pains or need-to-grow pains. Either way, we help you build a realistic and actionable plan that unleashes your full potential – without the overwhelm and chaos.
- We Get to the Bottom of It. Sometimes the problem isn’t what we think it is. We systematically get to the root issues so you can make sound decisions on where to go next.
- We Help You Focus. You can’t overcomplicate your way to results. We help you prioritize the right strategies that will move your organization forward with confidence and clarity.
- We Facilitate Healthy Change. We don’t just tell you what to do. We co-create solutions that minimize friction and accelerate alignment across all areas of your business.
Are you ready to take your business, and your people, to the next level? It all starts with a single, intentional conversation.
Our Impact Process
Contact Info + Social
Keystone Group International
Keystone Group International
Keystone Group International
KeystoneCORE
Rene is Head of Marketing at LOC Software, where she leads the company’s marketing strategy and execution internally and for its value-added resellers (VARs) and its vendor partners.
Rene has been in the grocery industry for 25 years, beginning her career in the 90s, working on front-end and back-office solutions in large corporate environments. Before her time at LOC Software, she held various positions in her VAR career, including instructional design, consulting, implementation, product management, and Software Director roles. She highly values building strong relationships and takes pride in understanding the market and identifying and strategizing efficiencies.
As Star Micronics’ Partner Development Manager, Kate Orara brings 18 years of retail channel expertise to the table. With a diverse background encompassing sales, marketing, and business development, Kate has worked with every aspect of the channel, including distributors, value-added resellers, and end-users. She has found that the best way to support end-users is through the channel and believes in the power of relationships to provide achievable solutions.
Involved in the RSPA since 2012, Kate hopes to help push the organization into the future, bringing a fresh perspective to the next generation of channel industry leaders.
Brianna Moriarty started her career in the point of sale technology industry and has been heavily involved in the community and the RSPA ever since. Brianna has a passion for marketing and has used her skills to work with VAR and ISV partners to help them develop their own marketing campaigns and establish partnerships that will help them grow their business. In addition to her career, Brianna is currently pursuing her MBA at Louisiana State University. In her free time, Brianna enjoys reading, running, and traveling the world with her husband, Stephen.
Mike is the co-founder, co-owner and Vice President, Customer Relations of Essential Systems Solutions in Frederick, MD. Mike has been in the POS business for over 30 years, beginning his career by installing POS systems in quick service restaurants for Electronic Systems Services (ESS) in Gaithersburg, MD. Throughout his 20+ years with ESS, he worked as an installer, service manager, VP of Administration, and finally VP, Customer Relations as a member of the executive management of the company that made ESS grow from a small local company to a company recognized all over the United States. In 2011, after the owner of ESS closed that company, Mike and his partner formed a new company, Essential Systems Solutions, hiring all of the former ESS employees and continuing to serve their nationwide and local customers. Mike’s role is to be the “relationship guy” and to grow the customer base and make sure that when customers have any POS needs, Essential gets the call.
Essential has been an RSPA member since their inception (Mike for 15+ years) and has found it a valuable resource for learning, expanding their network, and adding suppliers when needed. In addition to previously serving on the Board of Directors (2016-2021), Mike has been a member of the RSPA Marketing Committee and always have been an RSPA Ambassador help to spread the word and the significance of being a member.
Over the years Mike & the Essential team won the 2014 VSR Magazine Innovation Solution Award in the category of Point of Sale Solution and Essential has been recognized by Frederick County, MD as one of the best places to work.
When he is not talking about POS, Mike flies around the country playing guitar with the blues band Bad Influence.
Andrew Faulkner serves as the owner and Chief Executive Officer of Staley Technologies in Little Rock, AR. Prior to purchasing Staley Technologies, Andrew owned and operated Advanced POS Solutions also in Little Rock, AR. Advanced POS Solutions was a leading Value Added Reseller of Point of Sale solutions and received numerous industry accolades. In 2018, Andrew completed the acquisition of Staley Technologies and the subsequent merger with Advanced POS Solutions. Through organic growth and multiple acquisitions, Staley Technologies has rapidly grown into a national technology player with over 250 employees and offices in Little Rock (HQ), Springdale, Atlanta, Orlando, Columbus (OH), Lansing, Boise, and Los Angeles.
Today, Staley Technologies deploys commercial technology nationwide to help clients stay relevant in ever changing environments. Staley Technology creates custom solutions for each and every client to ensure they can deliver for their customers. We are committed to providing the best possible service exemplified in our 200 W2 technicians across the country. Staley Technologies does it right the first time.
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| Saturday – August 1, 2020 | |
|---|---|
| RSPA Board Meeting | 9:00A – 5:00P |
| Implementing an Effective Sales Management Program Key Components to Driving Results and Productivity of Sales Teams Download Video Download Audio Only |
Dave Menton |
| Learning From Another’s Forensic Engagement Download Video Download Audio Only | Adam Perella |
| Meet the Modern Marketer: Content Marketing Key Concepts Download Video Download Audio Only | Mark Fraker and James Korte |
| Things You Can Do Right NOW to Improve the Value of Your Business Download Video Download Audio Only | Tom Bronson |
Leadership in You -If You Don’t Prioritize Your Development No One WillDownload VideoDownload Audio OnlyKathy Meader and Shannon Reichart
| Breakouts | |
|---|---|
| Balancing Retail, Hospitality and Security (Slides Unavailable) Download Video Download Audio Only | Michael Weaver |
| Blocking Breaches with Blockchain Download Video Download Audio Only | Dee Duncan |
| Cloud or Client Server – A Winning Recipe For Each Download Video Download Audio Only | Bob Bauer |
| Credit Card Processing 101 – Winning Strategies for the Convergence of Industries Download Video Download Audio Only | Dan Brattland |
| Innovating as an SMB Reseller Download Video Download Audio Only | Alan Outlaw |
| Keeping Your Top Talent Download Video Download Audio Only | Chelsey Paulson |
| Positioning VAR Businesses for SMB Success Download Video Download Audio Only | Jeff Riley and Chris Rumpf |
| The Challenge of Implementing Saas Download Video Download Audio Only | Andrew Warker |
| The Voice of the Customer Download Video Download Audio Only | Ansley Hoke |
| Unlocking the Hidden Value of Recurring Revenue Download Video Download Audio Only | Chad Carr |
Sales Management: Fundamentals of managing sales deployment, process, forecasting and compensation.
Sales, Marketing & Customer Service: Portfolio expansion (adding to tech stack), How to find & retain customers
Executive Education: Business Management, Operations and/or Culture.
Express Education (These are short, 10–12-minute presentations followed by Q&A): Suggested topics include: Emerging Technologies, Security, Leadership, Sales
ISV Education: Channel Development, Strategies for Partnerships
Other: Please describe any session you are proposing that does not fit into one of the categories above.
Recaptcha Test
Each applicant is required to submit a Scholarship Application Essay. This is a two-page, double-spaced paper, which cannot be handwritten. Submit your essay by uploading a text file with your other materials.
Please choose one of the following topics below for your essay:
- Your job is to write a persuasive essay. Take a position on an issue of your choice; it could be of global importance or a personal problem. For example, you could discuss the immigration problem, your desire to get your parents’ permission to do something they don’t want you to do, or reasons why you need a raise. The important part is that you must state your case while keeping in mind what your audience thinks. In other words, you need to disprove their arguments. Prove that you are right, and “they” are wrong.
- Regardless of politics, we can all agree that we need to be kind to the earth. Discuss ways we can address this problem either personally, as a group or as a country. If you don’t believe there is a problem, take that position and explain and defend your opinion.
TIPS FOR CREATING YOUR ESSAY SUBMISSION:
The essay should show original and serious thinking on the part of the applicant and should demonstrate the applicant’s ability to express those thoughts clearly and accurately. A third page may be added to cite sources if quotes, purported facts, etc. are used. The essay should be coherent; it should have a clear beginning, middle and end. Begin by introducing the topic and set forth the boundaries of the subject. Do not be vague or too expansive. Instead, be specific and well-disciplined. You may want to follow these steps in preparing your essay:
Outline your essay. Write a rough draft and review it by asking yourself such questions as: Is it clear? Are questions raised by this essay left unanswered? Is the topic clearly defined? Are the ideas well developed? Are the ideas concrete?
Finalize your essay, asking yourself these questions: Is this precise or too general? Is it concise or does it ramble? Have I used grammar properly? Is this essay persuasive? Are the quotes accurate? Are the facts valid? Are my thoughts and conclusions well organized?
The RSPA Academy proudly presents our second Regional Education Event being held on Tuesday, May 7th in Tampa, Florida. Join RSPA and sponsor EVO Payments, for a 1 day, on-site workshop like no other event in the industry. Agenda topics include:
- Market Sizing/Market Potential Indexing
- Sales Process Methodology
- Sales KPI’s/Metrics.
Hosted by EVO Payments at their headquarters in Tampa, FL and led by RSPA’s VP of Sales, Dave Menton and VP of Education, Kathy Meader, this interactive workshop event will help you think about change and transformation in your sales organization. Join your colleagues as they share best practices around:
- Identifying a target market
- Deploying a sales team to execute against sales targets
- Implementing a disciplined sales process
- Leveraging sales management best practices
- Measuring and monitoring Key Performance Indicators around Sales Activity and Results
Registration will open at 9:30 AM. The workshop will be held from 10:00 am – 3:30 pm and lunch will be provided for all attendees. Seats are limited, so click here to register today!
Registration is complimentary for Current RSPA Members. For lasped and non-member companies:
| $50 | 1 individual* |
| $75 | 2 individuals of the same company* |
| $100 | 3+ individuals of the same company (best value)* |
*Cost will be credited towards renewal or new membership fees if activated within 30 days of the event.
Join us as we review the lessons we learned from forensics investigations in 2018. Dave Ellis, SecurityMetrics’ VP of Investigations (PFI, GCIH, CISSP, QSA), also gives his forensic predictions for 2019 to help you strengthen your organization’s defense. Dave is also joined by John Bartholomew, SecurityMetrics’ SVP of Technology (PCIP), for a Q&A session where they answer questions about data security and breaches.
Let’s face it. Our most valuable resources walks out of our offices at the end of each workday…that resource is our people. The question every leader should ask themselves is “Have I done enough today to ensure they come back tomorrow?” Join Paul and Shannon for the 1st part of this 2-Part session that will assist you in developing your people. Part 1 will focus on HOW to develop your people and where to exert your time and energy.
In 2018 most processors began requiring resellers to sign up for MasterCard’s Terminal Servicer Program. We also saw a few changes to the program with the release of the updated QIR program. Join us on this webinar as we review the details of this program and how it applies to all POS resellers.
By incorporating the newest in payment technologies into your POS sales pitch, both POS VARs and ISVs can complement their existing sales points while differentiating their product from a competitor. Join Matt Bruno VP of Sales for Payment Logistics as he looks at a few of the new technologies, their functionality and, most importantly, how dealers can capitalize on these new tools.
| Time | Function |
| 6:00pm – 7:00pm | Open Networking & Tabletops Open Bar & Passed hors d’oeuvres |
| 7:00pm – 7:10pm | RSPA Welcome & Intro RSPA President & CEO: John Kirk |
| 7:10pm – 7:55pm | Guest Speaker Michael Leblanc |
| 8:00pm – 8:55pm | Open Networking & Tabletops Hockey Hall of Fame Games |
| 8:55pm – 9:00pm | Closing RSPA Canadian Committee Chair: Paul Leduc |
7am-8am
- Hunter Allen
- Tom Bronson
- Jeff Riley
- Nathan Sweaney
1pm-3pm
- Hunter Allen
- Troy Leach
- Nathan Sweaney
7am-8am
- Hunter Allen
- Tom Bronson
- Jeremy Julian
- Jeff Riley
- Nathan Sweaney
1pm-3pm
- Hunter Allen
- Tom Bronson
- Jeremy Julian
- Jeff Riley
- Chris Rumpf
- Dave Sobel
- Nathan Sweaney
1pm-3pm
- Hunter Allen
- Tom Bronson
- Jeff Riley
- Nathan Sweaney