Glimpse is an audience analysis platform that is focused around gathering accurate and responsible shopper data in real-world environments for retailers. The Glimpse Platform analyses real-world information with IoT sensors using its proprietary object detection and machine learning algorithms to output audience meta-data, all in real-time. The anonymous crowd information collected includes, age, gender, movement patterns, footfall, loyalty, behavior and more. This gives physical retailers access the same level of shopper data as their online counterparts, enabling them to make data-driven decisions and drive revenues.