The Plan Matters: Marketing to Small Businesses

  • Posted: December 16, 2015
  • Presenter: Chris Allen, Mercury (a Vantiv Company)
  • Duration: 60 Minutes
  • Course Level: Beginner
Session Description: What is demand generation, and how does it connect to your business strategy? You’ve got the website, the logo, the business cards, and some product collateral â€" now its time to generate some leads with the right sized marketing plan.