By: Ingram Micro
Did you know that short- and long-form videos have some of the highest returns on investment worldwide? Or that people process imagery 60,000 times faster than plain text? Discover more ways with these 9 different content assets to share your company’s story and reach a wider audience.
1. Long-form and short-form videos
Video is a powerful tool that can reach a large audience, depending on how you choose to market it. Short-form videos, or videos one minute or less, are shown to have the largest ROI in 2022, according to 39% of marketing professionals worldwide, with long-form videos following a close second place. Videos can build trust with your audience, which in turn signals “strong content” to search engines like Google. They can also persuade indecisive buyers and encourage more social sharing.
Use for: storytelling, advertising, explainers, product promotions, brand awareness.
Podcasts are a terrific source of entertainment and audience engagement providing the opportunity to build brand awareness and thought leadership, drive traffic and boost engagement. In fact, 94% of listeners can do so while focusing on a different activity.
Use for: storytelling, thought leadership, brand awareness
Infographics are a powerful marketing tool that use visual elements like icons and imagery to effectively communicate complex information in a visually appealing and easy-to-understand manner. Infographics are also incredibly shareable and because people process imagery 60,000 times faster than plain text, infographics have the potential to go viral
Use for: storytelling, sharing information about new or updated products or services, sharing step-by-step processes, simplifying complex information.
4. White papers
White papers provide in-depth information, analysis and insights on a specific topic. They are typically used in business-to-business (B2B) marketing to educate and persuade potential customers about a particular product, service or industry trend. This tool helps establish authority, educates the audience, addresses pain points and supports decision-making.
Use for: product launches, industry analyses, sales collateral, thought leadership.
Imagery is a powerful tool that can help convey messages, evoke emotions and enhance brand perception. When used strategically, imagery can grab attention, support and enhance storytelling, create brand identity, convey messages and much more.
Use for: blogs, social media, emails, advertisements, podcasts, e-books, white papers, infographics.
Webinars allow businesses to engage with audiences in a live and interactive format. They provide educational opportunities, build relationships, generate leads and demonstrate expertise.
Use for: product or service launches, training/education, lead generation, thought leadership or industry trends.
E-books offer in-depth content, valuable insights and the convenience of digital reading. An e-book can provide more details or deeper dives into a topic, which allows for more exploration and opportunities to engage with customers. It can also be used to repurpose content from existing blogs, articles or research papers.
Use for: lead generation, product or service launches, lead nurturing, thought leadership.
8. Case studies
Case studies provide real-life examples and evidence of your business’s success, showcasing how your products or services have helped solve problems or meet goals. This tool works best when used to provide tangible proof of your company’s capabilities and how it addresses pain points. It can also build trust and credibility as well as provide support to your sales team.
Use for: lead nurturing, email marketing, social media and content marketing.
9. Press releases
Press releases serve as official announcements to the media and provide an opportunity to generate publicity, raise brand awareness and communicate important news or updates. This tool is intended to grab the media’s attention with the aim of receiving coverage in publications with the added benefit of receiving stronger SEO performance. It also provides brand exposure and serves as a platform for company announcements and crisis management.
Use for: product or service launches, thought leadership, partnerships, events