Boston, MAÃ‚ Ã¢â‚¬Ã‚ This week, the payments industry will undergo a majorÃ‚ shift, impacting businesses, consumers and major card brands, alike. Beginning October 1,Ã‚ businesses not prepared to process EMV, or chip card, transactions may face liability in theÃ‚ event of accepting fraudulent transactions. In anticipation of the October 1 deadline, today,Ã‚ CayanÃ¢ž¢, the Payments Possibilities CompanyÃ¢ž¢, announced that it started to turn EMVÃ‚ capabilities on for customers, ahead of the liability shift.
While others in the space are currently backlogged to earn EMV certification, Cayan completedÃ‚ a rigorous process of EMV certifications through First Data CorporationÃ¢â‚¬™s Rapid ConnectÃ‚ gateway, one of the United StatesÃ¢â‚¬™ largest credit card processors, responsible for 2,300 globalÃ‚ transactions each second. Ahead of the liability shift, Cayan achieved Level 2 and Level 3Ã‚ certifications, including a kernel for CayanÃ¢â‚¬™s GeniusÃ‚® Customer Engagement PlatformÃ‚®, whichÃ‚ gives the company the ability to remotely update applications in the field. This unique abilityÃ‚ means that groups of Cayan customers will be able to seamlessly accept EMV transactions onÃ‚ the same Genius platform they already love, without the pain of upgrading hardware andÃ‚ implementing new software. CayanÃ¢â‚¬™s unique kernel certification also allows the company toÃ‚ continuously certify additional processors to its gateway. Cayan expects to announce completedÃ‚ certifications with Vantiv and Elavon within the next several weeks.
Ã¢â‚¬Å“In this competitive payments landscape, Cayan is always thinking about how we can provideÃ‚ industry-leading, secure, future-proof solutions to our customers. While others scramble toÃ‚ prepare businesses for the October 1st EMV liability shift, Cayan partners and customers knowÃ‚ that weÃ¢â‚¬™re prepared for them,Ã¢â‚¬ said Henry Helgeson, CEO, Cayan. Ã¢â‚¬Å“Our approach allows ourÃ‚ team of developers to control the entire customer experience around EMV to avoid commonÃ‚ delays and development roadblocks associated with out-of-the-box, manufacturerÃ‚ terminals.Ã‚ WeÃ¢â‚¬™ve been working with our POS partners to certify their integrations for months now.Ã¢â‚¬
Ã¢â‚¬Å“Achieving level 2 and level 3 EMV certification is no easy feat,Ã¢â‚¬ said Marc Castrechini, VP ofÃ‚ Product Management, Cayan. Ã¢â‚¬Å“I am proud that our teamÃ¢â‚¬™s commitment to providing ultimateÃ‚ flexibility for our customers has positioned us to certify with a number of the key processors thisÃ‚ year and all the major processors in the coming months.Ã¢â‚¬
Cayan began strategizing a long time ago to ensure its customers would be prepared for EMV.Ã‚ Seeing the liability shift as a major industry event, Cayan expanded its in-house resources,Ã‚ growing product and technology teams to 130 employees who focused solely on EMV andÃ‚ product development. This team will continue to activate EMV for customers prior to the OctoberÃ‚ 1 deadline and over the coming weeks. This includes both non-integrated and integrated EMVÃ‚ acceptance solutions.
The Genius platform has the ability to accept any payment type or offers solution, present andÃ‚ future. In addition to being ahead of the pack in its ability to perform fully reconciled EMV chipÃ‚ card transactions, Genius delivers ecommerce and card not present payments enabling trueÃ‚ omnichannel capabilities through one single platform. Genius also supports near-fieldÃ‚ communication (NFC) payments that fuel platforms like Android Pay and Apple Pay, manuallyÃ‚ entered and swiped credit and debit transactions, gift and loyalty solutions, as well as alternativeÃ‚ payment platforms like LevelUp.
For more information on how Genius is helping businesses prepare for the EMV liability shift,Ã‚ visit our EMV resource center or the Cayan Insights blog.
Cayan(TM), formerly Merchant Warehouse, is the leading provider of payment technologies thatÃ‚ give businesses a competitive advantage. From simple and reliable payment processing, to fullyÃ‚ integrated, multi-channel customer engagement platforms, Cayan is continuously developingÃ‚ new ways for businesses to unlock the power of payments. Headquartered in Boston, theÃ‚ company has offices in the United States and Belfast, Northern Ireland. Cayan is one of theÃ‚ world’s fastest growing payment companies. For more information, visit www.cayan.com.