RSPA Trusted Advisor Ep. 70: How to Leverage the Unconventional to Recruit Talent

In Episode 70 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks with Tracey Lande, Vice President of Strategy and Growth/Business Development Lead at VAULT, about her unconventional – and highly successful – employee recruiting strategies. Lande shares how her personal journey back to the retail IT channel is influencing her hiring plans at VAULT, the importance of personalizing open positions and creating outcome-based job descriptions, and how to leverage your network and social media to build a strong team fast.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Registration is now open for RetailNOW 2022, the retail technology channel’s #1 trade show, education conference, and networking event! Join RSPA and retail IT channel leaders live and in-person July 24-26 at the Gaylord Palms Resort & Convention Center in Orlando. RetailNOW will have everything you’ve come to expect from the RSPA – plus several new features including Niche & Startup Alley in the expo hall, the first-ever ISV Community Networking Reception, six education tracks (Executive Education, Security & Legal, NextGen Technology, Sales & Customer Service, Cannabis, plus a new ISV Education Track), and more. If you’re serious about the retail IT channel, you have to attend RetailNOW 2022. It’s Where the Industry Meets!

The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers education, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire which provide face-to-face learning and networking opportunities. Learn more by visiting

Watch Episode 70 now:

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Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact