In Episode 43 of “The Trusted Advisor,” the RSPA’s Jim Roddy explores the fast-growing cannabis market with Dan King, Owner and President of New West Technologies/GreenForcePOS, and Stephen Bergeron, VP of Sales and Marketing in North America for APG Cash Drawer. Among the topics discussed are why VARs should jump into this market before the payment processing stampede, how to initially engage in the cannabis vertical, and which cannatech products and services generate the most sales for resellers.

For more information on RetailNOW, July 25-27 in Nashville, or to register for “Where The Industry Meets,” follow this link: http://www.gorspa.org/retailnow

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.

Watch Episode 43 now:

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Jim Roddy is the Vice President of Marketing and a Business Advisor for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail and is regularly requested to speak at industry conferences on SMB best practices. He is also author of The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer. For more information, contact JRoddy@GoRSPA.org.