RSPA Trusted Advisor Ep. 36: How Channel Champions Sell Today

In Episode 36 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with George Muchae, Principal and Vice President of Business Development for VAR/ISV New West Technologies, and Chris Duffy, the Director of Distribution Sales for Star Micronics. Among the topics discussed are using social media to advance sales, how to consistently generate leads and referrals, and sales/marketing changes to expect in 2021 and beyond.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 36 now:

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Jim Roddy is the Vice President of Sales & Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer. For more information, contact