In Episode 33 of “The Trusted Advisor,” the RSPA’s Jim Roddy interviews Epson Product Manager Aileen Maldonado and Datacap Business Development Manager George Hudock about the ISV of the future. Among the topics discussed are effective ISV go-to-market strategies, which channel partnerships ISVs should focus on, steps to build and maintain a profitable reseller program, and the impact of next-generation executives on the retail IT channel.
“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.
Watch Episode 33 now: