RSPA Trusted Advisor Ep. 33: ISV of the Future with Epson’s Aileen Maldonado and Datacap’s George Hudock

In Episode 33 of “The Trusted Advisor,” the RSPA’s Jim Roddy interviews Epson Product Manager Aileen Maldonado and Datacap Business Development Manager George Hudock about the ISV of the future. Among the topics discussed are effective ISV go-to-market strategies, which channel partnerships ISVs should focus on, steps to build and maintain a profitable reseller program, and the impact of next-generation executives on the retail IT channel.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

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Jim Roddy is the Vice President of Sales & Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer. For more information, contact