Adaptive Sales: How VARs and ISVs Can Effectively Communicate with Merchants in the New Normal

The RSPA Canadian Community hosted an online roundtable Sept. 10 focused on “Adaptive Sales: How VARs and ISVs Can Effectively Communicate with Merchants in the New Normal.” The open forum discussion attracted nearly 60 channel executives. Led by guest speaker Marty Park of the Evolve Business Group in Calgary and featured guest Gary Stant of Partner Tech, the group discussed:

  • Selling before and after COVID-19
  • Effective tactics for adjusting from face-to-face sales to “screen selling”
  • The importance of authentic customer care
  • Best practices for approaching prospective customers

You can listen to the entire roundtable and view the slides via the RSPA YouTube channel:

Special thanks to the RSPA Canadian Community sponsors for supporting the roundtable discussion: BlueStar, Global Payments, Partner Tech, Paymentree, Touch Dynamic, Star Micronics, and ScanSource.