Please provide a description of your company in 50 words or less.
SUPERLEAD was established in February 2012, located in Suzhou. We are a leading manufacturer and supplier of barcode scanner in China,specialized in researching & developing manufacturing, and marketing two-dimensional products. We have our own R&D team and support OEM&ODM.
Why did you join RSPA?
We are interested in promoting American markets. We know RSPA is a very large organization with many retailers, reseller, VAR/VAD and major distributors. So we think promoting through RSPA is a effective way to create sales channels.
What are the core values of your company?
Superlead barcode scanner offers various barcode reader and scanner with different functions for your selection. Superlead, as a professional R&D and design barcode scanner supplier. We have a first-class R&D team of algorithms, optics, software, machinery and electronics. As a team with the world’s top R&D experience, Superlead’s core R&D. personnel have an average working experience of over 15 years, self-developed “superscan” decoding algorithm, and is one of the few enterprises in China to master the core technology.
What verticals do you serve?
Retail, financial solution, industrial field, self-service solution, embedded solution, medical medicine
What products/services do you provide?
handheld barcode scanner, desktop barcode scanner, wired barcode scanner, wireless barcode scanner, embedded barcode scanner, industrial barcode scanner
Name one fun fact that makes your company different from others.
As a team with the world’s top R&D experience, Superlead’s core R&D. personnel have an average working experience of over 15 years, self-developed “superscan” decoding algorithm, and is one of the few enterprises in China to master the core technology.
What is the most encouraging thing you see for the future of the retail IT industry?
**The most encouraging trend is the shift from purely transactional systems to intelligent, human-centered ecosystems.** Retail IT is evolving into an enabler of **seamless, personalized, and sustainable experiences** — blending AI, real-time data, and empowered employees to create retail that feels both effortlessly efficient and genuinely connected.
Connect with us:
The best point of contact is Jinny Zhang.
Phone: +15105337334
Email: jinny.zhang@superlead.com
