Please provide a description of your company in 50 words or less.
Shenzhen Ejeton Technology Co., Ltd. is a national‑level high‑tech enterprise focusing on digital solutions for smart retail. Founded in 2006, the company has long been market‑oriented and innovation‑driven. With 20 years of in‑depth industry experience, it has grown into a leading enterprise integrating R&D, manufacturing, sales and services.
Why did you join RSPA?
We choose to participate in RetailNOW because it is the premier trade show for the North‑American retail IT channel, gathering VARs, ISVs, distributors and key industry decision‑makers under one roof.
It offers us an ideal face‑to‑face platform to showcase our latest POS hardware solutions, generate qualified channel leads, and build and strengthen partnerships with local resellers. Meanwhile, we can gain first‑hand market insights, understand latest retail‑tech trends, and benchmark against competitors. Exhibiting at RetailNOW helps elevate our brand visibility in the North American market and accelerates our local business growth.
What are the core values of your company?
Our core values center on partner‑first cooperation, pragmatic innovation, reliability and agility. Everything we build is built for our channel partners. We deliver dependable hardware solutions, keep our promises, and respond quickly to evolving retail market needs.
What verticals do you serve?
We serve a wide range of retail‑focused verticals:
Grocery & convenience stores
Food service, quick‑service restaurants and cafes
Specialty retail (apparel, beauty, electronics, gift shops)
Hospitality: hotels, bars and leisure venues
Pharmacy & health retail
Fuel & c‑store
Our POS solutions are flexible to fit different business sizes, from small independent merchants to multi‑location chain operators.
What products/services do you provide?
We provide end‑to‑end POS hardware and related commercial solutions for retail and hospitality industries.
Hardware Products
All‑in‑one POS terminals, including dual‑screen POS models
POS I/O boxes, customer displays
Kiosk, Self-services check out
Scale
Electronic price tags
Services & Support
Hardware customization for channel partners
Driver, firmware and SDK support for software ISVs
Project‑based technical integration assistance
After‑sales service and global supply‑chain fulfillment
PPAP and certification support for mass production
Our solutions are tailored for VARs, ISVs and distributors, covering small merchants to large chain‑store deployments.
Name one fun fact that makes your company different from others.
Our core engineering team sits right next‑door to our manufacturing floor. Unlike many vendors who separate R&D and production, our hardware engineers can walk onto the production line in minutes. This lets us quickly iterate custom POS tweaks, resolve hardware edge‑cases fast, and deliver tailored I/O or mechanical modifications for channel partners much quicker than most competitors.
We can do the OEM/ODM according to the customer’s requirement with our R&D and production.
What is the most encouraging thing you see for the future of the retail IT industry?
The most encouraging trend we see is the growing shift toward open, collaborative hardware‑software ecosystems across retail IT. More retailers and channel partners‑VARs and ISVs‑are moving away from closed, locked‑in proprietary stacks. Instead, they demand flexible, interoperable POS hardware that works seamlessly with different software platforms, cloud tools and AI‑powered store applications.
This creates great opportunities for hardware vendors like us. We can focus on building robust, customizable terminals, while our ISV partners bring differentiated application logic for each vertical. Merchants get more choice, lower total cost of ownership, and faster access to new retail innovations. The whole channel wins when hardware and software innovate together, rather than being forced into one‑vendor systems.
Connect with us:
The best point of contact is Eva Zhu.
Email: eva@ejeton.cn
