New Member Spotlight: Redfish Payments

Please provide a description of your company in 50 words or less.
Redfish Payments offers an alternative to traditional card processing for high-risk businesses. We specialize in Pay by Bank and ACH solutions for high-risk verticals, helping merchants reduce card network dependence, lower costs, improve reliability, and accept bank-based payments when conventional processors are limited, expensive, unavailable, or unwilling to support their industry.

Why did you join RSPA?
Redfish Payments joined RSPA to build strategic relationships within the retail technology community and connect with growth-oriented VARs, ISVs, vendors, and distributors. As a payment provider specializing in Pay by Bank and ACH solutions for high-risk verticals, RSPA gives us access to the right partners, education, industry guidance, and community needed to expand our reach and support merchants in these markets.

What are the core values of your company?
Reliability
We provide dependable payment solutions for businesses that need stability, especially in high-risk verticals where traditional processors often fall short.

Innovation
We embrace modern payment methods like Pay by Bank and ACH to give merchants better alternatives to traditional card processing.

Partnership
We work closely with clients, ISVs, VARs, and industry partners to create payment solutions that support long-term growth.

Transparency
We believe merchants deserve clear communication, honest expectations, and payment options they can understand and trust.

Resilience
We support businesses in challenging industries by helping them keep payments moving, reduce friction, and adapt to changing market conditions.

Growth
We are committed to helping our clients expand by offering flexible payment solutions that open new opportunities.

What verticals do you serve?
We understand the needs of high-risk verticals, including cannabis, peptides, gaming, and other specialized industries that require flexible payment options.

What products/services do you provide?
Redfish Payments provides Pay by Bank and direct ACH payment solutions as an alternative to traditional card processing. We serve high-risk verticals including cannabis, peptides, gaming, and other specialized industries that often face challenges with conventional payment processors.

Our services help merchants accept secure bank-based payments, reduce reliance on card networks, lower processing costs, and improve payment reliability.
Name one fun fact that makes your company different from others.
One fun fact about Redfish Payments is that we help high-risk businesses get paid without begging traditional card processors for a seat at the table.

While others are swiping left on industries like cannabis, peptides, and gaming, we’re helping them move money through Pay by Bank and direct ACH.

What is the most encouraging thing you see for the future of the retail IT industry?
The most encouraging thing we see for the future of the retail IT industry is the inclusion of new payment rails that give merchants more choice, flexibility, and control over acceptance costs.

Pay by Bank is becoming more mainstream, and you do not get much more mainstream than Walmart embracing bank-based payment options. That shift shows the market is ready for alternatives beyond traditional card processing.

At Redfish Payments, we believe Pay by Bank and direct ACH can help merchants lower fees, improve payment reliability, and create a better checkout experience. We are excited to help bring that experience to the winner’s circle.