Please provide a description of your company in 50 words or less.
Fiducia | AI develops SpeedShotX, an AI Visual Browser built with IBM watsonx that enables AI-powered retail engagement and real-time retail commerce through smartphone cameras. Our end-to-end IBM AI solutions deploy quickly for retailers and solution integrators, enabling in-aisle and website visual interactions that reduce cart abandonment and product returns.
Why did you join RSPA?
Fiducia | AI joined RSPA to collaborate with the retail technology community that powers modern commerce. As the developers of SpeedShotX, an AI Visual Browser built with IBM watsonx and supported by IBM Cloud and IBM Cloud Object Storage, we are focused on helping retailers and solution integrators unlock new forms of real-time retail engagement using visual AI.
Retail is undergoing a major shift as physical and digital commerce experiences converge. Through smartphone camera-based interactions, SpeedShotX enables retailers to connect products, store environments, and online experiences to real-time insights, contextual offers, and commerce opportunities. This approach helps retailers address key industry challenges such as cart abandonment, product discovery, and product returns while creating new engagement channels.
RSPA’s network of retail IT solution providers, integrators, and technology partners plays a critical role in helping retailers deploy innovative solutions at scale. By joining the association, Fiducia | AI hopes to collaborate with members exploring AI-powered retail experiences, store digitization, and next-generation customer engagement.
We also see strong alignment between the RSPA community and our approach to delivering end-to-end IBM AI solutions powered
What are the core values of your company?
At Fiducia | AI, our core values focus on building practical, enterprise-grade AI that delivers real-world value for retailers and solution partners. We believe innovation should be scalable, trustworthy, and deployed through strong technology ecosystems.
Innovation with Purpose – Building practical AI solutions that deliver measurable value for retailers and solution partners.
Trust & Enterprise Reliability – Developing secure, scalable AI powered by IBM watsonx, IBM Cloud, and IBM Cloud Object Storage.
Ecosystem Collaboration – Partnering with retail solution integrators and technology providers to accelerate deployment and impact.
Customer-Centered Engagement – Using visual AI to improve retail experiences, reduce friction like cart abandonment and returns, and enable real-time retail commerce.
What verticals do you serve?
- Retail & eCommerce – AI-powered visual interactions that enhance product discovery, enable real-time retail commerce, and help reduce cart abandonment and returns.
- Hospitality & Restaurants – Visual engagement experiences that connect physical environments with digital ordering, promotions, and customer interaction.
- Sports, Venues & Live Events – AI-driven fan engagement, sponsorship activation, and commerce through real-time visual interactions.
- Consumer Brands & Marketing – Interactive brand experiences that connect products, promotions, and audiences across physical and digital environments
What products/services do you provide?
We provide SpeedShotX, an AI-powered Visual Browser built with IBM watsonx, IBM Cloud, IBM Cloud Object Storage, and multilingual capabilities. It transforms smartphone cameras into real-time retail commerce tools, enabling visual interactions in-store and online, across languages. We help retailers and integrators deploy AI quickly to boost engagement, reduce cart abandonment, and address product returns.
Name one fun fact that makes your company different from others.
A fun fact about us: Our AI Visual Browser was originally inspired by live sports, where fans could instantly scan players for stats. Now, we’ve turned that same instant recognition into a tool for retail commerce—making every aisle as interactive as game day!
What is the most encouraging thing you see for the future of the retail IT industry?
One of the most encouraging things is how AI and cloud technologies are making advanced tools accessible not just to large retailers, but to small and mid-sized businesses too. This levels the playing field, allowing retailers of all sizes to offer personalized, seamless, and engaging experiences—ultimately driving innovation across the entire retail IT ecosystem.
Connect with us:
The best point of contact is Jonathan Taylor.
Phone: 408-203-2350
Email: jonathan.taylor@fiduciaai.com
