In Episode 2 of “The Trusted Advisor,” the RSPA’s Jim Roddy discusses effective VAR and ISV marketing with Jeremy Julian, RSPA board member and COO of VAR/ISV CBS NorthStar, and James Korte, Manager of Digital Strategy at distributor BlueStar. Among the concepts discussed are the cadence of “value-value-sell” messaging, defining your target audience, executing content marketing on a budget, and coordinating marketing efforts with your sales team.
“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.