CHARLOTTE, NC – The Retail Solutions Providers Association (RSPA) has promoted Chris Arnold to the position of Director of Marketing and Strategic Partnerships. In this new role, Arnold will develop and oversee all RSPA marketing campaigns, support membership sales and lead generation efforts, build awareness and positioning for the association’s brand, and lead the RSPA’s industry relationships.
Since joining the RSPA in 2017, Arnold has played a key role in member engagement, new member recruitment, event promotion, messaging strategy and execution, and content creation. He most recently served the association as Marketing Communications Manager since 2019. Prior to joining the RSPA, Arnold acquired a Strategic Communications Degree from West Virginia University.
“Chris is an excellent fit for this new role, and his efforts have certainly earned him a spot as a leader on Team RSPA,” said RSPA President & CEO Jim Roddy. “Chris exemplifies the servant-leader approach when he’s working with our members, our industry partners, or his RSPA colleagues. I’m looking forward to him continuing to make a positive impact in the retail IT channel.”
“It has been an exciting journey building my career in the retail technology industry and with this amazing community and team,” said Arnold. “We are just getting started! I look forward to continue developing and promoting opportunities that strengthen and grow the RSPA community and brand.”
About RSPA (Retail Solutions Providers Association)
The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the point-of-sale ecosystem by providing knowledge and connections. The organization offers education, certification, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW® and Inspire® which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.