CHARLOTTE, NC – The Retail Solutions Providers Association (RSPA) today announced the hiring of Ayana Scriven as a Marketing Communications Manager. Scriven, who has several years of marketing and communications experience, will work alongside RSPA Director of Marketing & Strategic Partnerships Chris Arnold.
From 2020-22, Scriven worked at a local State Farm Insurance office as a Marketing Manager. Among her duties were account management, implementation of sales team strategy, and providing demonstrations and trainings to the sales team. Scriven also developed and facilitated a referral program that improved the quality of leads for the sales team at that State Farm office. Prior to State Farm, Scriven worked on the sales team at the University of South Carolina Student Alumni Association.
“I am grateful for the opportunity to join the RSPA team,” Scriven said. “This organization is dedicated to providing education and networking opportunities within the retail technology industry. I will strive to develop messaging that will emphasize the valuable resources that RSPA has to offer.”
“We are thrilled to welcome Ayana to our team and to the RSPA community,” said RSPA President & CEO Jim Roddy. “We’re confident she will help us both communicate our value proposition effectively and help us improve the value we offer to members. Every organization in the retail IT industry needs to get better every day. Adding Ayana to our team makes the RSPA better.”
The RSPA Marketing Communications Manager plays a key role in member engagement, new member recruitment, event promotion, messaging strategy, messaging execution, content creation, as well as developing, maintaining, and improving operational systems. The Marcom Manager assists the Director of Marketing in the construction and execution of demand creation programs and brand awareness.
Scriven currently resides in Columbia, South Carolina. You can hear more from Ayana in this brief video she recorded shortly after joining the RSPA. To connect with Ayana directly, email AScriven@GoRSPA.org.
About RSPA (Retail Solutions Providers Association)
The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the point-of-sale ecosystem by providing knowledge and connections. The organization offers education, certification, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW® and Inspire® which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.