NRF to Debut Foodservice Innovation Zone at NRF 2024: Retail’s Big Show

NRF 2024: Retail’s Big Show will include a new Foodservice Innovation Zone, featuring more than 50 food technology exhibitors and immersive activations like AI-powered kitchen equipment, contactless ordering and fresh food vending that are revolutionizing the foodservice industry.


  • More than 50 food technology-focused booths
  • 11 sessions on the Foodservice Tech Stage featuring leaders and innovators in food technology
  • Immersive activations with future-forward, customer-centric technologies and innovations for restaurant and retail foodservice
  • Celebrity chef appearances

View an interactive map of the Foodservice Innovation Zone here, and access further information here.

January 14-16, 2024

Jacob K. Javits Convention Center
429 11th Ave., New York, NY 10001

Complimentary registration is available to editorial members of the news media. For more information, visit the NRF 2024: Retail’s Big Show media registration page.

About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.