By: Brittany DeGroat, Star Micronics
Order accuracy is a make-or-break factor for quick service restaurants (QSRs). According to PwC research, 61% of consumers will switch brands after just one bad experience. With growing customer expectations and the rise of online ordering, QSRs are turning to smarter technology to ensure every order is accurate and on time.
Why Order Accuracy Matters More Than Ever
Quick service restaurants (QSRs) are rediscovering the value of point of sale (POS) scales and label printers, using these familiar technology tools in new ways. Now, scales and printers are helping QSRs ensure online order accuracy with a clever way to confirm that the right menu items are included in customers’ orders.
More of a novelty than standard operating procedure before 2020, online ordering gave QSRs a way to reach a wider audience and accommodate consumers’ busy lifestyles. However, when the demand for online ordering increased in the 2020s, managers had to adapt QSR operations. It wasn’t practical to manage online delivery orders as one-offs, and getting orders wrong could have dire results.
Customers who received the wrong menu items, incomplete orders, or bags that had clearly been tampered with knew they had other options. With just a few clicks, a customer could try a new restaurant—and a competitor could win their business and their loyalty. Optimizing QSR operations with improved online order fulfillment processes allows restaurants to increase order accuracy and make the most of higher demand for off-premises dining.
Why QSRs Are Upgrading to New Online Order Labels
Labels are one of the best ways to optimize QSR operations with a growing online ordering business. As soon as a QSR receives an order, staff can print labels that follow various items through food prep to packaging.
Repositionable linerless labels that meet FDA standards for indirect contact with food are ideal for food preparation processes. They allow employees to print and apply labels with one hand because there’s no backing to remove, and they eliminate clutter on counters and floors. Additionally, QSR employees can move the labels from a shelf or tray before food prep begins to trays or containers during order preparation, and then to the packaging that lets the customer know their food was made-to-order.
Innovative QSRs are also leveraging labels in new ways to boost efficiency and enhance the customer experience. Die-cut labels not only display branding and business information on every package, but they also come in various sizes, making them ideal for organizing kitchen inventory. With the mC-Label3 multimedia printer, QSRs can store image templates—such as ingredient lists or expiration dates—directly in the printer’s memory. These templates can be printed on demand using the printer’s multifunction button, even without an internet connection, making back-of-house operations faster and more consistent.
Permanent labels give restaurants a way to assure their customers that once employees sealed the package, no one opened it. QSRs can also use labels to engage customers, encouraging them to scan a QR code so they can join a loyalty rewards program or access coupons or discounts on future orders. Using order labels is a simple solution, but it can have a huge impact on a QSR’s business.
How POS Scales Improve QSR Online Order Accuracy
Scales give QSR teams a quick and easy way to know what’s in a customer’s order. Weighing the bag gives QSR teams a way to check order accuracy. The POS scale can compare the weight of a packaged online order to known weights in a spreadsheet or database. Sensitive scales allow the QSR team to take wrappers, condiments, and utensils into account — and even recognize if a sandwich has the cheese and bacon that the customer requested.
Taking the extra quality control step to weigh an online order can have significant returns in continued customer loyalty, revenues, and competitiveness.
The Benefits of Purpose-Built POS Scales and Order Labels
Optimizing delivery order fulfillment processes by choosing the right scales and order labels has several benefits for QSRs, including:
1. More Sustainable Operations
Increasing order accuracy with scales and linerless order labels helps reduce food and paper waste, saving money, increasing ROI, and boosting sustainability initiatives.
2. Food Safety
QSRs that choose labels that meet FDA standards for indirect food contact remove risks to food safety from label media that may contain harmful chemicals.
3. Lower Costs
When QSRs streamline their operations and improve order accuracy, they enhance efficiency and control costs.
Implement the Right Technology for Your Operation
As QSR operations evolve to keep up with consumer behaviors, they need to find the most efficient processes and the technology to support them. POS scales and online order label solutions empower QSRs to meet demands while operating efficiently and keeping food safe. Contact Star to learn more about solutions for your QSR.
