By: Brittany DeGroat, Star Micronics
What Is the IT Channel in 2026?
The IT channel, comprising VARs, ISVs, MSPs, and other technology integrators, looks very different from what it did a decade ago. Today’s IT channel partners do far more than sell hardware. They design, deploy, and support complete technology ecosystems that combine software, integrations, and ongoing services.
This modern channel model aligns closely with Star Micronics’ hardware portfolio, cloud printing technologies, and partner ecosystem. Reliable, cloud-ready hardware remains foundational to these deployments, especially in retail, restaurant, healthcare, and other multi-location environments.
In 2026, IT channel organizations continue shifting toward recurring services, cloud-based deployments, and specialized vertical markets. According to the Retail Solutions Providers Association (RSPA) Retail IT Channel KPI Study, VARs and ISVs have rebounded from a flat or worse 2024. About 80% of the POS channel now reports growth, with 9.4% seeing revenue growth of 40% or more. These trends are setting the stage for a strong year ahead.
Key Predictions for the IT Channel in 2026
Based on market data and channel performance trends, several themes will define success for IT channel partners in 2026:
- Continued growth in recurring, service-driven revenue models
- Increased demand for cloud-ready, multi-location hardware deployments
- Expansion into regulated and emerging verticals such as healthcare, cannabis, and senior living
- Greater emphasis on simplifying infrastructure while enabling scale
Partners that can deliver reliable hardware while reducing operational complexity will be best positioned to capitalize on these shifts.
Make the Most of a Great Year for the IT Channel
In 2026, the IT channel will favor partners who simplify infrastructure while enabling scale. You’ll want to seek out partners who help VARs and ISVs do exactly that, with cloud-ready POS hardware and a fully managed cloud printing service that removes friction for both partners and their end-user customers.
FAQs for VARs and ISV Partners
What trends will matter most for the IT channel in 2026?
Growth in cloud-based platforms, vertical specialization, and scalable hardware deployments will shape the IT channel in 2026. VARs and ISVs that simplify infrastructure and support multi-location environments will be best positioned to grow.
Why are VARs and ISVs expanding into new vertical markets?
Competitive pressure and maturing retail and restaurant markets are driving channel partners to explore healthcare, cannabis, senior living, and specialty retail. These industries demand reliable, purpose-built hardware and cloud-ready printing solutions.
