CHERRY Announces Two Executive Promotions as the Company Continues to Grow Its U.S. Base

Roles to Emphasize Understanding and Reacting to Changing Customer Needs

KENOSHA, WI – CHERRY, a global leader in computer input devices, today announced the executive promotions of Brandon Geweke and J.C. Holmes. Geweke has been promoted to Director of Channel Sales and Operations, and Holmes has been promoted to Director of OEM Sales.  Both positions will be tasked with meeting customer needs as the working environment rapidly changes and evolves. 

Geweke joined CHERRY in January 2013 and previously served as both Sales Channel Manager and North America Sales Manager. In his new position as the Director of Channel Sales & Operations, Geweke’s core responsibilities will include strategizing with the headquarters, on ways to maximize sales and continue to advance the growing U.S. operations. 

“I am extremely excited to see the rapid growth CHERRY is experiencing globally within all five of our diversified markets; including office security, retail, industrial, healthcare and the consumer space,” said Geweke. “With our existing customer portfolio, we have a great opportunity to get further in with customers and adapt to their new needs in this unprecedented environment.”

Holmes began working with CHERRY in 2017 and was previously the East Coast Regional Sales Manager for the organization. As the new Director of OEM Sales, Holmes will aim to increase the US footprint and solidify the company’s status as a key leader in peripherals. He will also be focused on supporting the talent and skilled professionals that make up the CHERRY US Sales team. 

“The best part about working with CHERRY is being around a team of truly passionate and driven people,” said Holmes. “I am so confident in the leadership and team we have in place and feel that we will see the company continue to grow at an accelerated pace.”

In his free time, Geweke enjoys exploring the outdoors with his family. Holmes is an avid golfer and also loves attending charitable events and spending quality time with his three sons.

CHERRY is one of the world’s leading manufacturers of computer input devices – focusing on applications for offices, industry, security and German-engineered switches for mechanical keyboards. To learn more about CHERRY and their product offering, please visit:  

CHERRY GmbH, headquartered in Auerbach / OPf., Germany, is a leading global manufacturer of computer input devices with a focus on office, gaming, industry, security, eHealth solutions, and switches for mechanical keyboards. Since its foundation in 1953, CHERRY has stood for German quality products that are designed in Germany and specially developed for the needs of its customers.