In Episode 75 of “The Trusted Advisor,” Karen Licker, the Director of Marketing for the United States and Canada for EVO Payments, and Dorian Sandi, the Marketing Director for RSPA VAR member OSS Data, preview their RetailNOW 2022 session “RetailNOW Live Lab: Social Media Strategies that Work.” Licker, Sandi, and the RSPA’s Jim Roddy discuss what VARs and ISVs need to understand before they select social media channels, how to best allocate labor for social media activities, and outcomes social media can generate for IT solution providers.
“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.
Watch Episode 75 now: