RSPA Trusted Advisor “Quick Take” Ep. 75: Social Media Strategies for VARs and ISVs

In Episode 75 of “The Trusted Advisor,” Karen Licker, the Director of Marketing for the United States and Canada for EVO Payments, and Dorian Sandi, the Marketing Director for RSPA VAR member OSS Data, preview their RetailNOW 2022 session “RetailNOW Live Lab: Social Media Strategies that Work.” Licker, Sandi, and the RSPA’s Jim Roddy discuss what VARs and ISVs need to understand before they select social media channels, how to best allocate labor for social media activities, and outcomes social media can generate for IT solution providers.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

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Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact