RSPA Trusted Advisor “Quick Take” Ep. 72: COCARD’s Brattland Talks Sales Strategies for VARs and ISVs

In Episode 72 of “The Trusted Advisor,” Dan Brattland, President and Chair of RSPA member COCARD Marketing Group, previews his RetailNOW 2022 presentation “VAR and ISV Sales and Customer Strategies for the New Normal.” Brattland and the RSPA’s Jim Roddy discuss sales myths, sales best practices, and why growth-oriented solution providers need to embrace delegation and sales training.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.

Watch Episode 72 now:

“The Trusted Advisor” is also available on Amazon Audible, Apple Podcasts, Google Podcasts, PandoraStitcher and Spotify, subscribe today!


Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact JRoddy@GoRSPA.org.