RSPA Trusted Advisor “Quick Take” Ep. 51: How to Stop Selling on Price with NAB’s Keith Sampson

In Episode 51 of “The Trusted Advisor,” Keith Sampson, the National Sales Director for North American Bancard, previews his RetailNOW 2021 breakout session “Sell on Price, Lose on Price – Don’t be a Loser!” Sampson and the RSPA’s Jim Roddy discuss how to capture the attention of merchants, which tools will help you sell value over cost, and why VARs and ISVs should invest time attending shows, especially in 2021.

Scheduled for July 25-27 at the Gaylord Opryland in Nashville, RetailNOW 2021 will feature 20+ education sessions across six tracks: VAR & ISV Executive Education, Sales & Marketing, Customer Service, Security, Next Gen Technologies, and Cannabis. For more information on RetailNOW or to register for “Where The Industry Meets,” follow this link:

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 51 now:

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Jim Roddy is the Vice President of Marketing and a Business Advisor for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact