RSPA Trusted Advisor “Quick Take” Ep. 49: ZolTrain’s Danny Gold on the Emerging (and Challenging) Cannabis Market

In Episode 49 of “The Trusted Advisor,” Danny Gold, co-founder and CEO of ZolTrain, previews his RetailNOW 2021 panel “Everything You Need to Know About Cannatech in 45 Minutes.” Gold and the RSPA’s Jim Roddy discuss nuances of the cannabis market, how VARs should market themselves to dispensary owners, and common reseller mistakes in this niche market.

Scheduled for July 25-27 at the Gaylord Opryland in Nashville, RetailNOW 2021 will feature 20+ education sessions across six tracks: VAR & ISV Executive Education, Sales & Marketing, Customer Service, Security, Next Gen Technologies, and Cannabis. For more information on RetailNOW or to register for “Where The Industry Meets,” follow this link:

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

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Jim Roddy is the Vice President of Marketing and a Business Advisor for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact