RSPA Trusted Advisor “Quick Take” Ep. 48: Chelsey Paulson on VAR & ISV Business Growth Traction

In Episode 48 of “The Trusted Advisor,” Chelsey Paulson, COO, EOS Implementer, and Culture Strategist for Keystone Group International, previews her RetailNOW 2021 presentation “Best Practices for Gaining Real Traction Toward Your Goals and Business Growth.” Paulson and the RSPA’s Jim Roddy discuss how operating systems benefit SMBs, why so many business owners struggle to operationalize their orgs, and why business leaders need to “stop mowing dandelions.”

Scheduled for July 25-27 at the Gaylord Opryland in Nashville, RetailNOW 2021 will feature 20+ education sessions across six tracks: VAR & ISV Executive Education, Sales & Marketing, Customer Service, Security, Next Gen Technologies, and Cannabis. For more information on RetailNOW or to register for “Where The Industry Meets,” follow this link: http://www.gorspa.org/retailnow

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.

Watch Episode 48 now:

“The Trusted Advisor” is also available on Amazon Audible, Apple Podcasts, Google Podcasts, PandoraStitcher and Spotify, subscribe today!


Jim Roddy is the Vice President of Marketing and a Business Advisor for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact JRoddy@GoRSPA.org.