RSPA Trusted Advisor “Quick Take” Ep. 25: NAB’s Keith Sampson on Customer Success, Social Media, and Trade Shows

In Episode 25 of “The Trusted Advisor,” Keith Sampson, the National Sales Director for North American Bancard, shares highlights from his RSPA Academy Symposium talk “Enabling Customer Success with Programs Outside the Surcharge Challenge.” Sampson and the RSPA’s Jim Roddy also discuss social media best practices (spoiler alert: content is king) and how B2B marketers should adapt when their in-person industry events are cancelled.

Scheduled for Aug. 26-27, 2020, the RSPA Academy Education Online Symposium will feature 20+ education sessions across six tracks: VAR & ISV Executive Education, Marketing, Sales, Customer Experience, Security, and Next Gen Technologies. To register, go to

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 25 now:

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Jim Roddy is the Vice President of Sales & Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of Hire Like You Just Beat Cancer. For more information, contact