RSPA Trusted Advisor “Quick Take” Ep. 23: Tom Bronson on Story Brand Marketing

In Episode 23 of “The Trusted Advisor,” Tom Bronson, the President and CEO of business consultant Mastery Partners, previews his RSPA Academy Symposium presentation “Transform your Marketing with Story Brand.” Bronson and the RSPA’s Jim Roddy discuss the story brand concept, what first steps VARs and ISVs should take to transform their story brand, and how solution providers can maximize their business value.

Scheduled for Aug. 26-27, 2020, the RSPA Academy Education Online Symposium will feature 20+ education sessions across six tracks: VAR & ISV Executive Education, Marketing, Sales, Customer Experience, Security, and Next Gen Technologies. To register, go to

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 23 now:

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Jim Roddy is the Vice President of Sales & Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of Hire Like You Just Beat Cancer. For more information, contact