RSPA Trusted Advisor Ep. 77: ISV Growth Strategies and Go-To-Market Plans featuring Bookkeep and Acadia POS

In Episode 77 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks software developer growth strategies and go-to-market plans with ISV executives Jason Richelson, the Co-Founder and CEO of Bookkeep, and Ben Leviton, the Co-Founder and Director of Business Development at Acadia Point of Sale. Richelson and Leviton discuss the changing retail IT channel, their most successful sales strategies, and which partnerships will play a role in their future go-to-market plans.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

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Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by The CannaTech Group, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact