RSPA Trusted Advisor Ep. 58: How to Sell Technology to Cannabis Dispensaries

In Episode 58 of “The Trusted Advisor,” the RSPA’s Jim Roddy connects with John Bachanov, CEO of cannabis ISV Appspensary, and Oscar Alvidrez, Business Development Manager for Custom America, about selling technology to cannabis dispensaries. They discuss key differences between selling to dispensaries vs. traditional retailers, the best contact sources, how to earn a first meeting with the dispensary decision maker, and where the cannabis channel is heading.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

If you liked this episode of the pod, you’ll love courses offered through RSPA Academy EXCELerate, the next generation of education for the retail IT channel. This online system offers continuous learning, training, and development opportunities anytime, anywhere, from any device. Included in EXCELerate are courses on:

  • Entering the Cannabis Vertical – Where Should VARs Start?
  • 7 Elements of a Successful Cannabis VAR
  • Mistakes VARs Can’t Afford to Make in the Cannabis Market
  • and more

For more information on RSPA Academy EXCELerate, visit

Watch Episode 58 now:

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Jim Roddy is the Vice President of Marketing and a Business Advisor for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact