RSPA Trusted Advisor Ep. 40: Cannabis Opportunities for VARs and ISVs in 2021

In Episode 40 of “The Trusted Advisor,” the RSPA’s Jim Roddy takes a deep dive into the fast-growing cannabis market with Dave Albert, president of VAR Retail Control Systems, and Duane Roebuck, Sr. Channel Manager of Retail and IoT at distributor BlueStar. Among the topics discussed are recent market changes affecting VARs and ISVs, opportunities for retail IT resellers in this space, and steps solution providers should take now to position their business for the future.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

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Jim Roddy is the Vice President of Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer. For more information, contact