RSPA Trusted Advisor Ep. 32: VAR Success in 2021 with Pinnacle’s Michelle MacKeith and Shift4’s Suzanne Davis

In Episode 32 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Michelle MacKeith, Vice President of VAR Pinnacle Hospitality, and Suzanne Davis, the Senior Vice President of Business Development for Shift4, to discuss the path to reseller success in 2021 and beyond. Among the topics explored are effective go-to-market strategies, new customer service approaches, and the importance of remaining agile as merchants and market forces rapidly change.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 32 now:

“The Trusted Advisor” is also available on Apple Podcasts, Google Podcasts, PandoraStitcher and Spotify, subscribe today!

Jim Roddy is the Vice President of Sales & Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer. For more information, contact