RSPA Trusted Advisor Ep. 29: ISV Keys to Success with BlueStar’s Mark Fraker

In Episode 29 of “The Trusted Advisor,” the RSPA’s Jim Roddy interviews Mark Fraker, the Vice President of Marketing for RSPA distributor member BlueStar, about software developer keys to success in the retail IT channel. Fraker discusses where direct ISVs fit in our channel, steps they can take to build partnerships with resellers, and how internal systems are necessary for ISVs to sustain success long-term.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 29 now:

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Jim Roddy is the Vice President of Sales & Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer. For more information, contact