RSPA Trusted Advisor Ep. 27: Reseller Innovations with Heartland’s Bill Fultz

In Episode 27 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Bill Fultz, the Vice President of POS for Heartland POS. Fultz shares his insights on reseller technology innovations, effective new go-to-market strategies for VARs, and how to create a culture of innovation in your organization.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 27 now:

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Jim Roddy is the Vice President of Sales & Marketing for the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim is regularly requested to speak at industry conferences and he is author of Hire Like You Just Beat Cancer. For more information, contact