RSPA Trusted Advisor Ep. 113: Selling to and Leading a New Generation with BlueStar’s Michel Sirois

In Episode 113 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Michel Sirois, President of BlueStar Canada and Past Board Chair of the RSPA, about his leadership journey and his upcoming RetailNOW 2024 panel “Unlocking the Secrets of Selling to a New Generation of Customer.” Sirois shares one of his sales secrets, how he developed his leadership style through “unlearning and relearning,” how mentors shaped his leadership philosophy, and how he keeps his leadership skills sharp today.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

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Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top Retail Experts by RETHINK Retail, a Leading CannaTech Influencer by The CannaTech Group, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact