RSPA Trusted Advisor Ep. 102: How Trusted Advisors Embrace Content Marketing with ScanSource’s Wendy Thacker

In Episode 102 of “The Trusted Advisor,” RSPA CEO Jim Roddy sits down with Wendy Thacker, the Vice President of North American Channel Marketing for ScanSource, to discuss how trusted advisors embrace content marketing. Thacker, who has over 27 years of channel marketing experience, shares how VARs can launch an ongoing content marketing program, how they can consistently create compelling content, and how they can effectively execute on a call to action. 

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

Watch Episode 102 now:

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Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by The CannaTech Group, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact