Bar Rescue’s Jon Taffer to Keynote RetailNOW 2021

CHARLOTTE, NC – The Retail Solutions Providers Association (RSPA) announced today that Jon Taffer, best known for his hit TV show Bar Rescue, will keynote the General Session at RetailNOW 2021. RetailNOW 2021 will take place July 25-27 at the Gaylord Opryland in Nashville, TN, and is expected to attract 2,000+ attendees.

“I can’t think of a better coach for driving sales growth for food service operators and retailers than Jon Taffer,” said RSPA President and CEO John Kirk. “The RSPA is serious about success. Success for our members and success for customers. RetailNOW in Nashville is your opportunity to hear from a unique strength coach as we get stronger together and make an impact for many. We don’t rely on magic tricks. We win by refining the fundamentals every day. Our community is poised to give Jon Taffer a unique RSPA welcome at RetailNOW 2021.”

Most people know Taffer as a larger-than-life television personality who takes a no-holds-barred approach to helping hotels, restaurants, bars and businesses reach their full potential. He is also an international celebrity, New York Times best-selling author, highly sought-after hospitality, and general business consultant, and is the creator, executive producer and star of Paramount Network’s number-one show, Bar Rescue. For over four decades, Taffer has been at the forefront of the business management industry offering his expertise to hundreds of thousands of properties and Fortune 500 companies, to creating what industry experts call “the greatest nightclub in the world,” and changing the game of football for its fans forever with the creation of football’s “Sunday Ticket.” By no surprise, studies show that Taffer is the most influential, trustworthy, and intelligent food & beverage personality on television.

Now in its eighth season, Bar Rescue accounts for nearly 25% of the Paramount Network’s programing and over 900 million viewers. The show spotlights Jon as he saves failing bars from looming closure, leveraging his four decades of unprecedented industry experience and trademarked “Reaction Management” strategy to offer advisement on everything from menu design to cost management. In 2021, the show will top the milestone of 200 episodes.

Concurrently, Jon runs Taffer Dynamics, his business operations firm which offers dynamic models for a range of well-known establishments and brands, including the NFL, InBev, Ritz-Carlton, Hyatt, Marriott, Holiday Inn, Sheraton, Intercontinental, Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue, and Wolfgang Puck Express. In addition, Taffer helped to create and chaired the Nightclub & Bar Show.

Jon has also created his own innovative, casual dining restaurant franchise concept, Taffer’s Tavern. The tavern is based on a high-volume, small footprint format that uses the latest technologies to produce elevated tavern food and outstanding beverage offerings without the need for a traditional commercial kitchen.

In 2018, Taffer launched his podcast The Jon Taffer Podcast. The monthly show features Taffer’s trademark straight talk and unapologetic approach to daily topics, current events and celebrity interviews. In addition to his genuine opinions and in-your-face analysis on these topics, Taffer offers tough-love advice to fans in the interactive program. Since its launch, Jon has interviewed celebrities and industry trailblazers such as Mark Cuban, Daymond John, Dr. Phil McGraw, Maria Menounos, Martellus Bennet, Jenny McCarthy, Jim Harbaugh, Dennis Miller, Barstool Sports Big Cat, Robert Irvine, Daniel Negreanu, Guy Fieri, Rick Harrison and more.

RetailNOW 2021 is expected to be a coming out party for the retail IT channel – the first industry-wide event in 18+ months. VARs, ISVs, and vendors are ready (and excited) to travel in Q3 which could make this the biggest RetailNOW ever with an expected 2,000+ attendees and 160+ show floor exhibitors.

COVID-19 prevented RetailNOW 2020 from occurring, but RetailNOW 2021 in Nashville will offer everything attendees have come to expect from the RSPA – plus several new features including:

  • Expanded education tracks touching more functional areas of your business with a focus on the restaurant, retail, grocery, and cannabis verticals
  • New voices in our industry: Markets adjacent to point of sale will inject cutting-edge VARs and software developers who will talk contactless payments, cybersecurity, IoT, AI, 5G, mobility, virtual kitchens, online ordering, edge computing, robotics, and cloud technologies, creating a vibrant show floor environment
  • Exclusive, in-depth conversations about channel challenges for 2021 and beyond
  • Incentives for vendors to co-host their unique partner gatherings as an extension of RetailNOW, reducing costs and expanding the benefits for their attendees and community

If you’re serious about the retail IT channel, you have to attend RetailNOW 2021. It’s Where the Industry Meets! Follow this link to register for the event: RetailNOW 2021 Registration

For more information about RetailNOW 2021, exhibit space, and sponsorship options, email

About RSPA (Retail Solutions Providers Association)
The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the point-of-sale ecosystem by providing knowledge and connections. The organization offers education, certification, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW® and Inspire® which provide face-to-face learning and networking opportunities. Learn more by visiting

About Jon Taffer
Jon Taffer is an award-winning hospitality expert, entrepreneur and thought leader with nearly 40 years of success in the entertainment, hospitality, and nightlife industries.  Studies show Taffer is the most influential, trustworthy, and intelligent food & beverage personality on television. Best known as Executive Producer and star of Paramount Network’s Bar Rescue, a non-scripted reality show that spotlights Jon as he saves failing bars from looming closure that is now in its eighth season.  In 2019, Jon launched Taffer’s Mixologist, a line of craft, high-quality, pre-made cocktail mixes and hard seltzers available direct to consumers and in retail stores across the country.  In the same year, Jon announced the launch of his own innovative, full-service restaurant franchise concept, Taffer’s Tavern, which launched in Atlanta in 2020. Taffer’s Tavern features outstanding signature cocktails, elevated pub-style food, and the latest advancements in food preparation technology. Concurrently, Jon runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International.  In addition, Jon is the author of the best-selling book “Raise the Bar: An Action-Based Method for Maximum Customer Reaction” and his newest book “Don’t Bulls*t Yourself.” For more information, visit